The much anticipated Louis Vuitton Series 3 debuted in London this month and let me tell you, it was nothing less than spectacular. Walking room by room, experiencing the conceptualized vision of creative director, Nicholas Ghesquière, truly made the Autumn Winter 2015 collection come to life. With fashion and design processes intertwined, Louis Vuitton wanted to retell the story of its AW15 collection that could not be shown simply through a livestream. This personalized retrospective invites the public into the creative mind behind this season's most coveted collection. From the inspirational muses, expertise craftsmanship, and cutting edge innovation, Louis Vuitton gives its fans a virtual reality behind the production of such an iconic brand.
This exhibition truly spared no expense at showcasing 'the team behind the team.' Ever wondered why these in demand bags come with a hefty price tag? It's all about luxury from the first stage of leather selection to the hands of its loyal fans. Louis Vuitton is one of the few brands that uses a laser to virtually scan every piece of leather for flaws, and only cuts shapes from the impeccable areas. This not only speeds up the production process, but makes every piece of leather on a handbag and shoe literally perfect. (no defects allowed!) Then, the cut leather makes its way to a lineup of skilled artisan workers who follow the next steps of glueing, stitching, and screwing any additional metal hardware or exterior pieces. After some 30 hours of work per bag, the season's winner is ready to be debuted down the Paris catwalk at Fashion Week before making its way onto the shelves of Louis Vuitton stores worldwide.
The exhibition provides a virtual tour into the birth of the iconic mini trunk bag, but like true Louis Vuitton form, the exhibit takes it one step further. Actual Louis Vuitton artisans are stationed in the next room to provide every visitor with their own personal experience of watching the magic happen. Luxury has always been at the helm of the Louis Vuitton brand, but Series 3 reinforces the talent and confidence behind the brand like never before. If you're not already a fan favorite, you will be after experiencing their incredible story.
Louis Vuitton Series 3
September 21 - October 18
180 The Strand
Photos my own and from Vogue.com